At Wholesale TV and Radio Advertising we will help you acquire targeted media at 70-85% off traditional media buyer and advertising agency rate cards. However, we are not a traditional media buying firm. Per salesgenie.com, there are 7800 media buyers and advertising agencies in the U.S. In our opinion they are 7000 too many and they are all basically doing the same thing. Bottom line; we have NO desire to be number 7801.
Our business model is dramatically different for the following reasons:
- Media buying firms contact your targeted stations and ask for agency rate cards (quotes). They then pass the rate card on to their prospective client. The larger media buying firms and advertising agencies claim they get the best rates because of “buying power”. The fact of the matter is, they are not buying anything. Their business model (at least from a media buying perspective) constitutes being a glorified sales rep or “personal shopper” for the stations. They work for the station and they get paid a commission by the station for booking the media at the rates the stations wants it booked at. Yes, they can negotiate a little, but not much (5-10%).
- We NEVER-EVER ask for rate cards or price quotes. We NEVER haggle with stations over rates. How can we do it you ask?
We have a unique bidding/auction solution that allows you to acquire local, regional and national advertising commercials and schedules at 70-85% off standard local & agency retail rate cards. You also get to make the following selections in order to properly target your demographic:
Ø Choice of Media: Radio, Broadcast TV or Cable.
Ø Geo-Targeting: Locally, Regionally or even “Virtual National” with our Flex- National Option (Flex-National allows you to opt out of undesirable States or DMA’s).
Ø Choice of 3 different Time Blocks each day. Click Here for the Time blocks.
Ø Choice of 15 different Radio Formats and over 60 different TV Channels.
Our program makes Cash take it or leave it offers to the stations/channels you want to target, based on the amount of people impressions they are delivering per commercial (not based on some arbitrary spot price).
If your organization is interested in buying targeted TV & Radio inventory at 70-85% off media buyer rate cards, please call: 214-306-4638 or Click Here to contact us online.